Nets Are "New to Brooklyn" And Bringing Back The Past
By jpaolantonio
Updated: October 3, 2012
It seems as if the Brooklyn Nets are doing everything they can to make sure this “brand new” team is loved and embraced by its community first and foremost. I applaud the Nets marketing team and Brett Yormark for trying to ingratiate the past with the present. The Nets have reached out to numerous members of Brooklyn’s past like Ralph Branca to see if they can appear at opening night at Barclays Center when the Nets face the New York Knicks.
The Wall Street Journal did a piece on this so give it a read.